Founding the company in 2006, the firm's CEO & Chief Strategist is Andrea Rubik. She is an internationally recognized marketing strategist and a highly commended independent consultant (Global Women in Marketing Award 2019, 2020). Her work integrates strategy, marketing, uncertainty, innovation, and change management theory. Andrea helps leaders and entrepreneurs with marketing strategy scale-up to unlock their full business potential and growth marketing performance. Currently works with tech companies, Startups, and a new generation of SMEs at the intersection of marketing and management innovation. She is on the mission to help organizations onboard new ways of working capable of turning out a steady stream of innovation for growth and creating new markets.
At Odit, we operate using an alliance network model. We see every client engagement as unique, and we create the best team of consultants for the work to maximize our client's business growth.
Our aim is also to build the capacity and capability of our client's leadership teams to continue the work themselves. Our projects are action-oriented, using the collaborative power of the partnerships.