Before we can develop any product, we have to conceptualize and define it. Ideation is the creative process of generating, developing, and communicating new ideas for products and services.
Explore a framework from job-to-be- done and outcome-driven-innovation tool to strengthen potential business ideas and increase their resilience for future markets:
Understand customer's needs in the targeted market
Know which needs are under or over- served and to what degree
Know if segments of customers exist with unique sets of unmet needs
Decide what segments and needs to target
Conceptualize the products, sub-systems and feature sets that will address the unmet needs of the targeted customers
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